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‘Projecting Change in Colorado’: a Neon Car Advocates for Wildlife Conservation [VIDEO]

“In the next 100 years, we could lose 50% of all species on Earth,” read the message projected on a wall in Colorado during the 2015 Boulder International Film Festival. This message was one of many related to wildlife conservation projected onto building walls around Denver and Boulder by a Tesla car.

Produced by Balcony Nine Media, this footage shows the electric car, equipped with a projector and an electroluminescent paint job, displaying facts about and images of threatened species to promote the film Racing Extinction. Directed by Academy Award-winner Louie Psihoyos, the film is a project of the Oceanic Preservation Society (OPS) that features a team of activists and innovators with a bold mission to prevent a mass extinction.

The film festival brought the projecting car to Colorado to illuminate Racing Extinction‘s important message and inspire the Denver and Boulder communities – and the world – to address habitat destruction, global warming, and other threats to wildlife.
 

   
Norlan Nalagon
I like this, promoting awareness for our present and future species.
 
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