Choose Beautiful: How Women around the World Can Define Their Beauty [VIDEO]

Beauty is a choice. That’s the message Dove is choosing to express in its new “Choose Beautiful” campaign, and we love it.

In Dove’s latest commercial, “Choose Beautiful,” the company traveled around the world to ask how women perceived themselves. The answers were raw and genuine. Given a choice between a doorway marked “Average” and a doorway marked “Beautiful,” many women went through the “Average” entrance, even though they acknowledged that beauty was a way you define yourself, not something imposed on you.

Beautiful is a great word, so why not see what’s on the other side of that?

Dove wants every woman in the world to realize that she is beautiful no matter what – it’s just a matter of which path one chooses to take.

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