Choose Beautiful: How Women around the World Can Define Their Beauty [VIDEO]
In Dove’s latest commercial, “Choose Beautiful,” the company traveled around the world to ask how women perceived themselves. The answers were raw and genuine. Given a choice between a doorway marked “Average” and a doorway marked “Beautiful,” many women went through the “Average” entrance, even though they acknowledged that beauty was a way you define yourself, not something imposed on you.
Beautiful is a great word, so why not see what’s on the other side of that?
Dove wants every woman in the world to realize that she is beautiful no matter what – it’s just a matter of which path one chooses to take.