Mail: Dead or Alive?
Do you open all your direct mail? If so, you’re probably among the 70-80% of consumers who open almost their mail, including “junk” mail.
For business, putting a tangible letter in someone’s hands can make a big difference. According to the Direct Marketing Association, 79% of consumers act immediately on direct mail, while only 45% would say the same for emails. A 2014 Experian Marketing Services Report showed 80% of marketers ran cross-channel marketing campaigns across direct mail, email, radio, TV, social media and pay per click.
See how so-called omnichannel marketing can make for a powerful combination below in the infographic by NowSourcing for United Mail.